作为数字平台和基础设施的短视频——一个传播政治经济学的视角Short Video Served as a Digital Platform and Infrastructure——A Perspective of Political Economy of Communication
姬德强;白彦泽;
摘要(Abstract):
在当前高速移动互联网和智能手机应用环境下,短视频这一媒介形态被平台经济捕获,一方面变成短中介,链接了整个文化产业,另一方面转化为数字平台,不断融入数字经济、公共服务和国家治理。基于此,短视频也呈现出基础设施化的倾向,尤其表现在搭建数据中心、拓展计算服务和形塑政治文化三个方面。短视频的基础设施化也呈现出明显的区域性色彩,在中国尤其表现在整体发展与国家干预两个方面,并被描述为技术民族主义的成功。短视频未来发展有其不可持续性,即渠道霸权导致的市场封闭性和外部干预性危机,不断加剧的数字地缘政治,以及基于用户绑定的数字劳动所引发的算力与精力之间的“瘾”经济危机,这将决定短视频如何在数字中国的总体框架内找寻到一种可持续、高质量的发展道路。
关键词(KeyWords): 短视频;数字平台;基础设施;传播政治经济学
基金项目(Foundation): 国家社科基金艺术学重大项目“网络文化安全研究”(19ZD12)
作者(Authors): 姬德强;白彦泽;
DOI: 10.16088/j.issn.1001-6597.2022.03.007
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